![]() So it’s no surprise to see more proactive, non-technical people looking for more ways to get their hands on these tools themselves. Working in a variety of applications, using different digital tools and devices and seeing the fruits of tech pay off are all second nature to today’s working world - whether or not you are a technologist. On the other side, the thirst for tech knowledge has become well and truly mainstream and as a result is getting far more democratized. This saves needing to build or integrate that complexity from scratch and expands access to the processes within those wrappers. On one side, we’ve well and truly entered an era in enterprise technology - with the same trend playing out in consumer tech, too - where smart developers are taking sophisticated and complex services and putting “wrappers” around them by way of APIs and simpler (low- or no-code) interfaces, so that those sophisticated tools can in turn be integrated and implemented in more places. Indeed, the vogue for no-code and low-code tech - other well-funded names in the crowded space include startups like Zapier, Airtable, Rows, Gyana, Bryter, Ushur, Creatio and EasySend, as well as significant launches from Google and Microsoft and other bigger players - is coming out of two trends colliding. “The most important thing is the future opportunity and where we could take the company with additional funding… this will help us hyper scale up.” He did note that the term sheets contained “some amazing numbers and multiples,” given the current interest in no-code and low-code technology. “We were not really fixated on valuation,” said Murphy in an interview, who said the funding came about after a number of VCs had approached the startup. The startup is not disclosing its valuation with this round. Today, Murphy lives in and leads the business from Miami - where he moved from New York just as the COVID-19 pandemic was starting to gain steam last year - while James Harrison (CTO) leads part of the team based out of the U.K.Īs you might imagine with so little funding before now for a company going on nine years old, Genesis was doing fine financially before this Series B, so the plan is to use the funding specifically to grow faster than it could have on its own steam. ![]() ![]() ![]() Originally conceived in 2012 in Brazil by a pair of British co-founders - Stephen Murphy (CEO) and James Harrison (CTO), who cut their teeth in the world of investment banking - Genesis had raised less than $5 million before this round, mostly bootstrapping its business and leaning on Murphy and Harrison’s existing relationships in the world of finance to grow its customer base. To give you an idea of who it works with, Citi, ING, London Clearing House and XP Investments are some of Genesis’ customers. Led by Accel, it also includes participation from new backers GV (formerly Google Ventures) and Salesforce Ventures, in addition to existing investors Citi, Illuminate Financial and Tribeca Early Stage Partners, who also invested in this round. This Series B includes a mix of financial investors along with strategic backers that speak to who already integrates with Genesis’ tools on their own platforms. It plans to use the funding to bring the tools it has already built to a wider set of verticals that have some of the same needs to manage risk, compliance and other factors as finance - healthcare and manufacturing are two examples - as well as to continue building more into the stack. Genesis - which has to date primarily worked with financial services companies, giving non-technical employees the tools to create ways to monitor and manage real-time risk, high-frequency trades and other activities - has picked up $45 million. Today, one of the startups that has been building low-code finance tools is announcing funding to tap into that trend and expand its business. Low-code and no-code tools have been a huge hit with enterprises keen to give their operations more of a tech boost, but often lack the resources to handle more complex integrations.
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